For the primary effect, one should sit at a comfortable distance and then move forward toward the center of the figure. An interesting change in apparent brightness and to some degree form will result—what may be called a “here comes the sun” effect. By moving back and forth, this apparent change will repeat.
A new set of illusionsthe Dynamic Luminance-Gradient Illusion and the Breathing Light Illusion Simone Gori & D. Alan Stubbs Perception. 2006. 35:1573-7